In today’s social media dominated world, platforms like Twitter are not only there to allow users to express themselves in 280 characters. On a scale achievable only by a multi-billion company, people can now turn to tweeting as a way of connecting over-shared preferences for their favourite media, with television emerging as the winner. Here is where we see the emergence of a golden rule: fans of the same TV programs prefer opinions which support their own (4). This phenomenon, known as opinion homophily or echo chambers, deserves attention as the number of fandoms increases in this triumphant TV era of content streaming platforms like Netflix. But why exactly do TV fandoms on Twitter have a tendency to form homophilic echo chambers?
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