It is known how to make a good trailer tune; it is also known that it is not a simple challenge. From the beginning of trailer-making, the practice of reusing music used for other trailers has flourished–after all, once an appropriate sound is found, it is tempting to use its qualities and maybe even the popularity it acquired through the movie that used it before. Classical music such as Carmina Burana or Lux Aeterna has been overused to the point it is hardly ever brought up anymore; so did pop songs like Walkin’ on Sunshine.
Read moreTrailer Music–The First Music Impression: Between Art and Commerce (Part 1)
First impressions are crucial. Whenever a movie is to be released, trailers are needed to promote it at least 6 months in advance. Most of the time, this moment is what determines whether the movie becomes a hit or a smash, whether the audience will be swept away by the promised greatness, fun or fear (depending on the movie genre) or will be disappointed already by the sneak peek.
Read more